Every CITGO station is locally-owned and each invests in their communites. CITGO needed a way to reach consumers and talk about their goodwill in an authentic way. They’re not your typical oil company, and needed a campaign that stood out in their category. We launched the “Fueling Good” Road Trip, giving the brand a whole new personality and look. The quirky, hand-drawn artwork developed for the campaign was carried throughout all creative, including identity, web, social, digital-long form videos, and :30 national spots.
AGENCY: BVK / CLIENT: CITGO
CD: Joel Mitchell / AD: Casey Christian / CW: Mike Holicek / Illustrator: Tim Goodman