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DESCRIPTION

Every CITGO station is locally-owned and each invests in their communites. CITGO needed a way to reach consumers and talk about their goodwill in an authentic way.  They’re not your typical oil company, and needed a campaign that stood out in their category. We launched the “Fueling Good” Road Trip, giving the brand a whole new personality and look. The quirky, hand-drawn artwork developed for the campaign was carried throughout all creative, including identity, web, social, digital-long form videos, and :30 national spots.

CREDITS

AGENCY: BVK  /  CLIENT: CITGO
CD: Joel Mitchell /  AD: Casey Christian  /  CW: Mike Holicek  /  Illustrator: Tim Goodman