#OnlyinMN, a socially-driven campaign for Explore Minnesota Tourism, celebrates one-of-a-kind experiences that can only be found in one place.

Brand look

Brand look

Chicago train station takeovers

Instagrams to Instamurals

We invited three groups of world-renowned travelers who offered a fresh perspective on a Minnesota visit. Their experiences were shared on Instagram and EMT's website.


AGENCY: Colle+McVoy  /  CLIENT: Explore Minnesota Tourism
CD: John Neerland  /  AD: Casey Christian  /  CW: Lisa Hall