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DESCRIPTION

The Tech Timeout initiative started by Foresters encourages families to take a daily break from technology. Participating families are encouraged to disconnect from all things electronic with the goal of helping spouses, parents and children build stronger bonds, communicate more personally and get more involved in each others lives.

The reason? Although the evolution of technology in the last two decades has been nothing short of amazing, it has also helped contribute to a society where people are tethered to their devices, even when they’re at home with families. The average American household has 24 electronic devices and it’s not uncommon for every member of a family to be plugged in at once. The family is together, but isolated from each other.

One possible solution? Put down the devices occasionally and spend quality time together as a family talking, playing or finding other ways to have fun and reconnect. That’s where the idea of taking a Tech Timeout was born.

CREDITS

AGENCY: BVK  /  CLIENT: Foresters
CD: Gary Mueller  /  AD: Casey Christian  /  CW: Gary Mueller