USA Swimming tasked us with creating a new identity system for their national championship event series, also incorporating sponsor logos and system hierarchy. We created a fresh, modern look inspired by the underwater, fluid forms of swimmers. USA Swimming brought the system to life, including environmental graphics, athlete badges, clothing and press materials.


AGENCY: Colle+McVoy  /  CLIENT: USA Swimming
CD: Derek Till + Ed Bennett  /  AD: Casey Christian + Marina Groh